If you don’t have a strong video strategy for your online presence, you’re in real trouble.
According to Cisco, in 2014, 66% of all Internet bandwidth was video. In 2019 that number jumped to 83%.
The reason?
Video is important to people. And those people are your customers and prospects. Which means, video should be important to you.
Video provides you with the opportunity to completely change your online presence by:
- Humanizing your website
- Demonstrating credibility without claiming it
- Shortening the sales cycle
- Separating yourself from the competitive herd, and
- Giving voice to your business, ideas, and talent
Not to mention:
- Search engines LOVE it, and
- Video keeps people on your website longer
In other words, video matters. Always.
That’s the good news. The bad news?
The Cost and the Time.
You can easily spend $500 to several thousand dollars to get a video shot at a high-end studio. You have to pay for. . .
- Stage/Studio
- Lights
- Cameras
- Recording Equipment
- Sound Equipment
. . .then you have to hire the technicians, director and videographers needed to operate “the shoot.”
But Wait, There’s More. . .Waiting
After “the shoot,” most people are pretty pumped up. That is, until they recognize it can take weeks (even a month) before you get the video delivered to you. What was once exciting is now just plain frustrating.
Friends Don’t Let Friends DIY
Thinking about doing it yourself or with the help of a friend? Homemade videos are no longer charming. They present an amateur effort which reflects poorly on you.
It’s not a big leap to believe the quality of your video is likely equivalent to the quality of your offering. Additionally, besides having a video camera, you must also know how to craft THE STORY. Without experience in developing content that moves your prospects closer to hiring you, you’re wasting your time.