Producing Videos That Sell – Tip #09: Search Engines LOVE Video

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Guess who owns YouTube, the #2 search engine in the world? Google, the #1 search engine in the world.

That explains why it is common to see YouTube videos at the top of search results. Google loves video and clearly gives video content priority over other results. By creating strong video content, and placing it online in the most effective search engine optimized ways, you separate yourself from the competitive herd and increase the probability of engagement.

photo credit: chase_elliott via photopin cc

Video Tip #03: What to Write in Your YouTube Description

When it comes to any social media platform, whether Twitter, Facebook, Pintrest or YouTube, I believe the underlying goal is always the same:

Drive traffic to your website.

Retweets, likes, re-pins?  They are nice and an ego boost*, but they don’t, in and of themselves, drive revenue.

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