Google LOVES Fresh Content

GoogleHeartsWhen you add new content to your website, it should be your goal to have it indexed by Google as soon as possible. However, YOU can’t force Google to index your new content. Instead, Google decides how often it indexes your website based upon a variety of factors, including, how often you provide new content.

For VEGAS VIDEO CO-OP Members, we teach that supplying a steady stream of fresh video content is good for business. First, it gives your customers and prospects a reason to continually return to your website. Second, if you configure your website correctly, it’ll demonstrate to Google you are a resource of fresh content that Google can rely upon. As Google’s indexing algorithm becomes more and more convinced of this, it’ll reduce the amount of time between when you publish new content and Google’s indexing of that same content.

This Stuff Works

For example: The Vegas Video Network has been producing fresh content on a daily/weekly basis since 2010. As a result, when we post a new episode, it’s not uncommon for Google to index that new episode within a MINUTE of its availability. As a result, we’ve increased the probability of engagement with possible prospects/new fans as quickly as is possible.

How can you tell how quickly Google is indexing your content? Here’s how:

1. Do a search for the title of a blog post, video post, article, page, whatever. Next to the Google result, there will be a little arrow. Click it to show the "cached" option. Follow the link.

GoogleSearchCache

2. At the top of the page, you’ll see when Google indexed the page.

GoogleSearchPageView

3. Compare it to the date/time you created the page/post/video.

GoogleSearchWP

As you can see, I posted this new Living in Las Vegas episode on October 21, 2015 at 8:09AM PDT. Google indexed it on October 21, 2015 at 15:10:59 GMT. There is a seven hour difference between PDT and GMT which means that within ONE MINUTE, Google had indexed and made this content available via Google’s search engine.

Very, very cool.

If you’d like to start improving Google’s indexing of your content, get in contact with us. There’s a lot of cool things we’ll talk about!

Producing Videos That Sell – Tip #08: Websites Increase Your Sales Cycle, Video (can) Shorten It

Las Vegas Video Production - Vegas Video Co-Op

I want you to think back for a second. Before there were websites, how did somebody learn about a business? More often than not, they picked up the phone and spoke directly to a person who was taught about who they were, what they did, and the problems they solved. Today, because of websites, a person never has to speak to anybody when deciding whether a company makes their short list.

As a result, your website acts like a brick wall with a bunch of “flyers” pasted on it. Because everybody thinks they’re smart, this explains why the average amount of time somebody spends on a website is one minute. This, in turn, increases the sales cycle versus being able to simply speak to a prospect.

Great video solves this problem. It keeps people on your website longer, allows you to properly establish your credibility, and human-enables your online presence.  This works because the very first step of the sales process, regardless of what methodology you use, is the getting to know you phase.

Competition is fierce. For a non-commodity product or service, I have to like you before I buy from you and your company.  Video, when done correctly, shrinks the sales cycle by satisfying the getting to know you phase. Additionally, if done correctly, your video will also create curiosity. A curious prospect will engage. A non-curious prospect. . .not so much.

photo credit: hjl via photopin cc

CO-OP Case Study: Demonstrating Greatness – Video as a Recruiting Tool

I believe that in order to be successful, being “good enough” isn’t. From where I sit, it’s all about being great.

You must be great to get a great job.

An organization must deliver a great product or service to stay in business.

And in order for that organization to attract great associates (employees or volunteers), they have to ask:

How do I best demonstrate our organization’s authentic culture
so people want to get involved?

[Read more…]

CO-OP Case Study: Separating Yourself from the Competitive Herd

CourVo at Vegas Video CO-O

Today’s CO-OP Case Study opening question:

To separate yourself from the competition, how do you establish your own credibility without claiming it?

Dave Courvoisier is a voice over artist. He’s been in the voice over business for several years and has been successful. To take his VO business to the next level, he’s decided to add video to his online marketing mix.

The reasons? There are two.
[Read more…]