VVN/VVC Activity Brief: August 19th, 2016

Vegas Video Network/Vegas Video Co-op Activity Brief for August 19th, 2016.

In today’s activity brief, we cover. . .

Streamed live on Facebook Live at 10am, 8/19/16.

First, We Prepare. . .

ConsultationThe first step after becoming a VEGAS VIDEO CO-OP Member is a free consultation meeting. The intent is to ensure when the first video shoot session is scheduled, we are completely ready to go.

There is a lot of talk about how to effectively approach video production. How to tell a story. How to establish your credibility without claiming it. How to bond with your audience. The real goals of every online video. Lots of very cool stuff.

Just finished such a consultation with a new CO-OP Member. A few minutes after the meeting wrapped, I received a text message that began with. . .

“Thanks a Trillion”. . .

. . .and ended with. . .

“Amazing meeting!”

How nice is that? Pretty damn classy, too. I LOVE THIS STUFF!!!!

Video Marketing Trends in 2015

10983391_869543319733129_7742177737502031198_nDanni Ackerman, a CO-OP Member, sent this graphic about video marketing trends in 2015. We’ve know about much of what’s reported in this graphic for some time now. And I’d guess all Vegas Video Co-Op Members are probably hip to this as well. The questions is, what is missing?

The answer is two-fold.

First, firing up your webcam and putting some video online is no longer charming. It represents an amateur effort to put your best foot forward. It’s not a logical stretch to think if you don’t put your best effort into your own sales and marketing efforts, why should I expect you to work hard for me?

Second, the story that you’re telling, and the order in which you tell it, is muy importante. Well over 95% of the stories I hear from business owners when attempting to position their company are upside down. . .focusing on the items their customer/prospects simply don’t care about.

Fortunately, this is a problem we solve.

Producing Videos That Sell – Tip #07: Homemade Videos Are No Longer Charming

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Because the interest in video has continued to increase, many people attempt to shoot their own videos.

The problem?

Homemade videos are no longer charming. They present an amateur effort which reflects poorly on you.

It’s not a big leap to believe the quality of your video is likely equivalent to the quality of your offering. If you’re not willing to invest in your business, why should somebody invest in you?  Taken another way, your videos are your “best foot forward” when it comes to introducing yourself to your customers and prospects. Given that, if you’re not taking the effort to deliver the highest quality possible, many folks will equate that lack of effort to how you might treat them.

The challenge, of course, is cost and time.

You can easily spend $500 to several thousand dollars having a great video produced in a professional studio. And then when your video(s) are complete, it can take days or weeks to get the video in your hand.

The good news? This is a problem we solve.

For an unbelievably low monthly Membership fee, you can create as many videos as you’d like during your session.  And when your session is complete, you receive all your videos. . .right then and there.

Amateur videos reflect poorly on you, which hurts your credibility and ability to close business.

 

photo credit: hoodoo youdo via photopin cc

VEGAS VIDEO CO-OP Phase One Enrollment Has Been Concluded

Business Plan

Helmuth von Moltke, a German Field Marshall during World War One, had a great quote:

“No plan of operations extends with certainty beyond the first encounter with the enemy’s main strength.”

This quote has been tweeked countless times, to include a variety when applied to business (or business plans):

“No Business Plan Survives First Contact With Customers.”

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