Producing Videos That Sell – Tip #01: Claiming Your Own Credibility


When a prospect watches your videos for the first time, you start with near-zero credibility. To try and solve that, most people begin by claiming their own credibility. We call this the “drunk guy at the party” syndrome.

You’re at a party, and a drunk guy comes up to you. He begins spewing all the things he does, and how much money he makes, and all the people he works with, and, “oh by the way here’s my card”.

What do you want to do? If you’re me, you want to run to the bar.

Guess what? Most websites and videos behave exactly like the drunk guy at the party.

Credibility must be earned. Instead of beginning your videos with some statement of self worth, recognize you bond with people on their problems, not your solution. To the extent you are able to accurately describe the issues facing your prospects, you immediately reduce the natural tendency people have to distrust, or “push back” on what you have to say.

You bond with people on their problems, not your solution.

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Video Tip #03: What to Write in Your YouTube Description

When it comes to any social media platform, whether Twitter, Facebook, Pintrest or YouTube, I believe the underlying goal is always the same:

Drive traffic to your website.

Retweets, likes, re-pins?  They are nice and an ego boost*, but they don’t, in and of themselves, drive revenue.

[Read more…]

Video Tip #02: TelePrompters, Part 02

Another TelePrompter tip; Remember to blink. Most first-time TelePrompter users are so focused on reading the script that they forget to blink, making for an unnatural video.

Of course, practice makes perfect. Fortunately, good TelePrompter software allows you to adjust the speed of the scrolling text in real-time. This will allow you to relax and deliver your message in your own natural cadence.

It’s also helpful to look away from the camera occasionally. If you were having a conversation with somebody, and that person continuously stared directly at you, without blinking, without ever looking away, it would feel a bit creepy. . .and, again, unnatural. Every once in a while, a casual glance away from the camera is a humanizing technique, making you come across as calm and in control without much effort.

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Video Tip #01: TelePrompters, Part 01

TeleprompterIf you’re going to use a TelePrompter, be sure it’s a “thru-the-camera” model. This allows you to read the script while looking directly into the camera. Reading a TelePrompter (or note cards) placed off to the side or above the camera quickly indicates you’re reading something and damages your credibility by making you look unprepared and a bit, well, shifty.

photo credit: deejayqueue via photopin cc