VVN/VVC Activity Brief: August 26rd, 2016

Vegas Video Network/Vegas Video Co-op Activity Brief for August 26rd, 2016.

In today’s activity brief, we cover. . .

  • Vegas Video Network
  • Vegas Video Co-Op
  • New show mention: Travel/Eat/Learn
  • How long should your video be?
  • Top 10 Tips Continue: Videos should do one of two things, Address the “alternative solution”

Streamed live on Facebook Live at 1:20pm, 8/26/16.

First, We Prepare. . .

ConsultationThe first step after becoming a VEGAS VIDEO CO-OP Member is a free consultation meeting. The intent is to ensure when the first video shoot session is scheduled, we are completely ready to go.

There is a lot of talk about how to effectively approach video production. How to tell a story. How to establish your credibility without claiming it. How to bond with your audience. The real goals of every online video. Lots of very cool stuff.

Just finished such a consultation with a new CO-OP Member. A few minutes after the meeting wrapped, I received a text message that began with. . .

“Thanks a Trillion”. . .

. . .and ended with. . .

“Amazing meeting!”

How nice is that? Pretty damn classy, too. I LOVE THIS STUFF!!!!

Advertising on Facebook



With an ROI of 1300%, Facebook has been our most successful advertising platform. Recently, we’ve seen a bit of a drop in the number of folks who are delivered our ads (waiting on a response from FB about this) but we’re still bullish.

Above you’ll find our latest ad. Much of our success has to do with using real photos. We never use stock photos. There’s more to creating an effective ad then just the image (headlines, description text, etc.), but if I can tell you’re not taking the time to show me the real you, I’m not going to click on your ad.

Video Marketing Trends in 2015

10983391_869543319733129_7742177737502031198_nDanni Ackerman, a CO-OP Member, sent this graphic about video marketing trends in 2015. We’ve know about much of what’s reported in this graphic for some time now. And I’d guess all Vegas Video Co-Op Members are probably hip to this as well. The questions is, what is missing?

The answer is two-fold.

First, firing up your webcam and putting some video online is no longer charming. It represents an amateur effort to put your best foot forward. It’s not a logical stretch to think if you don’t put your best effort into your own sales and marketing efforts, why should I expect you to work hard for me?

Second, the story that you’re telling, and the order in which you tell it, is muy importante. Well over 95% of the stories I hear from business owners when attempting to position their company are upside down. . .focusing on the items their customer/prospects simply don’t care about.

Fortunately, this is a problem we solve.

Live Streaming Video From Las Vegas

Live Streaming Video from Las Vegas

Screen shot from the AGA Press Conference, streamed live by PodWorx.

PodWorx, which is the parent company of the VEGAS VIDEO CO-OP, has put up an informational page about Live Streaming in Las Vegas. Here’s the scoop:

When crafting your story, product launch, or announcement, your challenge is to ensure it reaches the widest possible audience. And while most companies will send out the obligatory press release and do what they can to unleash the social media hounds to increase their reach, how do you handle the vast majority of people who would like to see and hear what you have to say when you are saying it?

Check out the PodWorx Live Streaming in Las Vegas page for more information. Live streaming is very popular right now. Take a peek at what we’re up to.

Here is an Excellent Way to Establish Yourself as an Expert

2We just wrapped a fascinating session for CO-OP Member Lathe Lavada. 

As we’ve said many times, claiming your own credibility is the weakest way to establish it.  Besides many of the techniques we teach CO-OP Members to bolster their credibility, an outstanding way to demonstrate your expertise is to be interviewed on a broadcast-quality morning talk show. Here in Las Vegas, you see it all the time.

So, for Lathe, we set out to create the same thing.

For the shoot, we developed a show which features an in-studio host interviewing a guest in a remote location. Lathe would be that guest. For this short video to look authentic, we needed five distinct elements:

  1. A nice ‘Morning Show’ opening video.
    We used the video to set the tone for the show. Bubbly, upbeat, fun.

  2. An in studio host on a well-appointed set.
    Using one of our customized virtual sets, we created a environment that featured the Las Vegas sign, a monitor behind the host with the show logo, and real-time lower thirds.

  3. Our guest in a remote location.
    We wanted to create the feeling of a network show by being able to visit remotely with “Lathe, who is visiting us from his radio show, Real Estate Rescue, LIVE”.

  4. Picture in picture capabilities during the interview.
    To keep Lathe on screen as much as possible, we also took advantage of our virtual set capabilities, which included some more very cool customization.

  5. Strong call to action in closing credits
    The final video used in this step provided a clear call to action for the viewer along with some additional branding of Lathe’s radio show.

As you can see in the graphic, we were able to achieve all of our objectives. 

What you may not recognize is all of this was shot in our studio AND done as a single take.  All elements were shot and recorded live.

Pretty spiffy, huh?

Lathe has had this content approved by one of the “top 3” networks here in Vegas for placement during their broadcast schedule.

Producing Videos That Sell – Tip #10: When Does Video Matter?

Thumbs Up!

If those of us at the VEGAS VIDEO CO-OP say video is important, it’s like Santa Claus saying Christmas is a good idea. It’s an expected statement from folks who are pre-disposed to such a belief. What is needed is an unbiased third party’s opinion. Like so. . .

According to Cisco, in 2013 66% of all Internet bandwidth was video. They predict that number will jump to 79% in 2018.

The reason?

Because video is important to people. And those people are your customers and prospects. Which means, video is important to you.

Why?

For all of the reasons listed in the previous “Producing Videos That Sell” tips. When done correctly, great video will human-enable your website. With a focus on authenticity and approachability, you can shorten the “getting to know you phase” of the sales cycle.  And because great sales people know it really is all about them, they use video to establish their credibility without claiming it.

Because putting these lessons to work helps you, it also helps your prospects quickly find a suitable match to their needs.

Good selling!

photo credit: striatic via photopin cc

Producing Videos That Sell – Tip #09: Search Engines LOVE Video

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Guess who owns YouTube, the #2 search engine in the world? Google, the #1 search engine in the world.

That explains why it is common to see YouTube videos at the top of search results. Google loves video and clearly gives video content priority over other results. By creating strong video content, and placing it online in the most effective search engine optimized ways, you separate yourself from the competitive herd and increase the probability of engagement.

photo credit: chase_elliott via photopin cc

Producing Videos That Sell – Tip #08: Websites Increase Your Sales Cycle, Video (can) Shorten It

Las Vegas Video Production - Vegas Video Co-Op

I want you to think back for a second. Before there were websites, how did somebody learn about a business? More often than not, they picked up the phone and spoke directly to a person who was taught about who they were, what they did, and the problems they solved. Today, because of websites, a person never has to speak to anybody when deciding whether a company makes their short list.

As a result, your website acts like a brick wall with a bunch of “flyers” pasted on it. Because everybody thinks they’re smart, this explains why the average amount of time somebody spends on a website is one minute. This, in turn, increases the sales cycle versus being able to simply speak to a prospect.

Great video solves this problem. It keeps people on your website longer, allows you to properly establish your credibility, and human-enables your online presence.  This works because the very first step of the sales process, regardless of what methodology you use, is the getting to know you phase.

Competition is fierce. For a non-commodity product or service, I have to like you before I buy from you and your company.  Video, when done correctly, shrinks the sales cycle by satisfying the getting to know you phase. Additionally, if done correctly, your video will also create curiosity. A curious prospect will engage. A non-curious prospect. . .not so much.

photo credit: hjl via photopin cc

Producing Videos That Sell – Tip #07: Homemade Videos Are No Longer Charming

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Because the interest in video has continued to increase, many people attempt to shoot their own videos.

The problem?

Homemade videos are no longer charming. They present an amateur effort which reflects poorly on you.

It’s not a big leap to believe the quality of your video is likely equivalent to the quality of your offering. If you’re not willing to invest in your business, why should somebody invest in you?  Taken another way, your videos are your “best foot forward” when it comes to introducing yourself to your customers and prospects. Given that, if you’re not taking the effort to deliver the highest quality possible, many folks will equate that lack of effort to how you might treat them.

The challenge, of course, is cost and time.

You can easily spend $500 to several thousand dollars having a great video produced in a professional studio. And then when your video(s) are complete, it can take days or weeks to get the video in your hand.

The good news? This is a problem we solve.

For an unbelievably low monthly Membership fee, you can create as many videos as you’d like during your session.  And when your session is complete, you receive all your videos. . .right then and there.

Amateur videos reflect poorly on you, which hurts your credibility and ability to close business.

 

photo credit: hoodoo youdo via photopin cc