CO-OP Case Study: Coming Attractions

I was asked to speak at a business lunch a few weeks ago about video and its relevancy in the online world. I covered many of the things found in the When Does Video Matter section of this website. I also threw out a few ideas for web-based videos, which can be found at the bottom of the CO-OP description page.

After I finished, Brett Grant, the managing owner at KSHP came up with a great idea.
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