Is Video *Really* Important to Your Business?


Is video important to your business?

Of course, I’m a video guy. So if I say video is important, it’s like Santa saying “I think this Christmas thing might really take off”.

However, if you recognize 66% of all Internet bandwidth was video in 2013, it’s clear video is important to people.

So, how about *this* question: Is video important to Google?

Given the company owns YouTube (the #2 search engine in the world), the obvious answer is yes. But how can that affect you and your business?

The Vegas Video Network is a good example.

3 hours ago, I posted our latest Living in Las Vegas Podcast episode. In the title, I included the phrase “Betting Advice for March Madness”.

The episode was indexed by Google within minutes. (I can explain why for those interested.) A Google search of “Betting Advice for March Madness” lists our YouTube page for this episode on Page ONE.

This happened within HOURS of posting this content. Very impressive stuff. ESPECIALLY if you recognize that a company’s online goal is not to be found by people who already know who you are, but by people who are looking for a solution to their problem.

Online video, when done correctly, helps a great deal in this matter.

Howard Stern Does This Every Day, Should You Do It As Well?

Radio Station Stage #3 at Vegas Video Co-Op. Las Vegas Video Production.

It can be a challenge, when in a broadcast interview setting, to get a guest to open up. They are often nervous with all the lights and cameras pointing at them.  This is an issue that we’ve seen time and time again.  And, it’s a problem we solve.

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Great First Recording Session: Vegas Geekly

AmberAndHeatherHad a great first recording session with Vegas Video Co-Op member Amber.

After just one session, I’m confident her new podcast (Vegas Geekly) is going to be very well received.

Collaborating with her is a kick, she came with great ideas, an amazing attitude, she did her home work, found a fun first guest (Heather Collins from MIX 94.1), and pulled it off without a hitch. And we all did a lot a laughing along the way.

Congrats, Amber. You are a natural. (And thanks for the champagne at the end of the shoot!)

photo credit: Heather Collins