CO-OP Case Study: Personal Coaching – Establishing Credibility

Toward the end of 2013, we had a rush of new CO-OP Members. Interestingly, several “Personal Coaches” joined the CO-OP. One of whom is Eldridge DuFauchard.

When starting any business, it’s helpful to find a specific niche. . .something that helps separate you from the competitive herd. Eldridge has done just that. His niche? Helping folks who suffer from social anxiety.
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