Google LOVES Fresh Content

GoogleHeartsWhen you add new content to your website, it should be your goal to have it indexed by Google as soon as possible. However, YOU can’t force Google to index your new content. Instead, Google decides how often it indexes your website based upon a variety of factors, including, how often you provide new content.

For VEGAS VIDEO CO-OP Members, we teach that supplying a steady stream of fresh video content is good for business. First, it gives your customers and prospects a reason to continually return to your website. Second, if you configure your website correctly, it’ll demonstrate to Google you are a resource of fresh content that Google can rely upon. As Google’s indexing algorithm becomes more and more convinced of this, it’ll reduce the amount of time between when you publish new content and Google’s indexing of that same content.

This Stuff Works

For example: The Vegas Video Network has been producing fresh content on a daily/weekly basis since 2010. As a result, when we post a new episode, it’s not uncommon for Google to index that new episode within a MINUTE of its availability. As a result, we’ve increased the probability of engagement with possible prospects/new fans as quickly as is possible.

How can you tell how quickly Google is indexing your content? Here’s how:

1. Do a search for the title of a blog post, video post, article, page, whatever. Next to the Google result, there will be a little arrow. Click it to show the "cached" option. Follow the link.

GoogleSearchCache

2. At the top of the page, you’ll see when Google indexed the page.

GoogleSearchPageView

3. Compare it to the date/time you created the page/post/video.

GoogleSearchWP

As you can see, I posted this new Living in Las Vegas episode on October 21, 2015 at 8:09AM PDT. Google indexed it on October 21, 2015 at 15:10:59 GMT. There is a seven hour difference between PDT and GMT which means that within ONE MINUTE, Google had indexed and made this content available via Google’s search engine.

Very, very cool.

If you’d like to start improving Google’s indexing of your content, get in contact with us. There’s a lot of cool things we’ll talk about!

Is Video *Really* Important to Your Business?

YouTubeHit

Is video important to your business?

Of course, I’m a video guy. So if I say video is important, it’s like Santa saying “I think this Christmas thing might really take off”.

However, if you recognize 66% of all Internet bandwidth was video in 2013, it’s clear video is important to people.

So, how about *this* question: Is video important to Google?

Given the company owns YouTube (the #2 search engine in the world), the obvious answer is yes. But how can that affect you and your business?

The Vegas Video Network is a good example.

3 hours ago, I posted our latest Living in Las Vegas Podcast episode. In the title, I included the phrase “Betting Advice for March Madness”.

The episode was indexed by Google within minutes. (I can explain why for those interested.) A Google search of “Betting Advice for March Madness” lists our YouTube page for this episode on Page ONE.

This happened within HOURS of posting this content. Very impressive stuff. ESPECIALLY if you recognize that a company’s online goal is not to be found by people who already know who you are, but by people who are looking for a solution to their problem.

Online video, when done correctly, helps a great deal in this matter.