CO-OP Case Study: Demonstrating Greatness – Video as a Recruiting Tool

I believe that in order to be successful, being “good enough” isn’t. From where I sit, it’s all about being great.

You must be great to get a great job.

An organization must deliver a great product or service to stay in business.

And in order for that organization to attract great associates (employees or volunteers), they have to ask:

How do I best demonstrate our organization’s authentic culture
so people want to get involved?

[Read more…]