VVN/VVC Activity Brief: August 19th, 2016

Vegas Video Network/Vegas Video Co-op Activity Brief for August 19th, 2016.

In today’s activity brief, we cover. . .

Streamed live on Facebook Live at 10am, 8/19/16.

Advertising on Facebook

With an ROI of 1300%, Facebook has been our most successful advertising platform. Recently, we’ve seen a bit of a drop in the number of folks who are delivered our ads (waiting on a response from FB about this) but we’re still bullish.

Above you’ll find our latest ad. Much of our success has to do with using real photos. We never use stock photos. There’s more to creating an effective ad then just the image (headlines, description text, etc.), but if I can tell you’re not taking the time to show me the real you, I’m not going to click on your ad.

Facebook’s “A Look Back”. Now THIS is Clever

It’s a common practice to bash the big guys. Microsoft sucks. Facebook is crap. Twitter is hell on earth because it is too damn hard to take my written genius and shrink it into a meager 140 characters of meaningless ver. . .DAMN IT!

However, the reason big guys get big is because they do good work. And Facebook just did something that I expect will be HUGE.

A friend posted a video on their Facebook feed. It provided a look back at her experience on Facebook. It was auto-created by. . .yep. . .Facebook. It’s called the “A Look Back. . .Highlights from your x years on Facebook“.

I watched her video. And was fascinated. And, immediately created my own: [Read more…]