Producing Videos That Sell – Tip #07: Homemade Videos Are No Longer Charming

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Because the interest in video has continued to increase, many people attempt to shoot their own videos.

The problem?

Homemade videos are no longer charming. They present an amateur effort which reflects poorly on you.

It’s not a big leap to believe the quality of your video is likely equivalent to the quality of your offering. If you’re not willing to invest in your business, why should somebody invest in you?  Taken another way, your videos are your “best foot forward” when it comes to introducing yourself to your customers and prospects. Given that, if you’re not taking the effort to deliver the highest quality possible, many folks will equate that lack of effort to how you might treat them.

The challenge, of course, is cost and time.

You can easily spend $500 to several thousand dollars having a great video produced in a professional studio. And then when your video(s) are complete, it can take days or weeks to get the video in your hand.

The good news? This is a problem we solve.

For an unbelievably low monthly Membership fee, you can create as many videos as you’d like during your session.  And when your session is complete, you receive all your videos. . .right then and there.

Amateur videos reflect poorly on you, which hurts your credibility and ability to close business.

 

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Producing Videos That Sell – Tip #06: When Making Your Offer, DO NOT Focus on the Wrong Item

las vegas video production

If your offer was expressed as a mathematical expression, it would be:

OFFER = Delivery + Outcome

The vast majority of companies focus mostly on the delivery. . .that is, the things or activities which are delivered to a client. Your client, on the other hand, doesn’t care about the delivery.

They care about the OUTCOME.

The “ratio of importance” for the offer is 90/10, where 90% of your story should be about the outcome (or result) of working with you. 10% of you talk/video should be about how you’re going to make it happen.

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CO-OP Case Study: Personal Coaching – Establishing Credibility

Toward the end of 2013, we had a rush of new CO-OP Members. Interestingly, several “Personal Coaches” joined the CO-OP. One of whom is Eldridge DuFauchard.

When starting any business, it’s helpful to find a specific niche. . .something that helps separate you from the competitive herd. Eldridge has done just that. His niche? Helping folks who suffer from social anxiety.
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CO-OP Case Study: Demonstrating Greatness – Video as a Recruiting Tool

I believe that in order to be successful, being “good enough” isn’t. From where I sit, it’s all about being great.

You must be great to get a great job.

An organization must deliver a great product or service to stay in business.

And in order for that organization to attract great associates (employees or volunteers), they have to ask:

How do I best demonstrate our organization’s authentic culture
so people want to get involved?

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CO-OP Case Study: Separating Yourself from the Competitive Herd

CourVo at Vegas Video CO-O

Today’s CO-OP Case Study opening question:

To separate yourself from the competition, how do you establish your own credibility without claiming it?

Dave Courvoisier is a voice over artist. He’s been in the voice over business for several years and has been successful. To take his VO business to the next level, he’s decided to add video to his online marketing mix.

The reasons? There are two.
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