Here is an Excellent Way to Establish Yourself as an Expert

2We just wrapped a fascinating session for CO-OP Member Lathe Lavada. 

As we’ve said many times, claiming your own credibility is the weakest way to establish it.  Besides many of the techniques we teach CO-OP Members to bolster their credibility, an outstanding way to demonstrate your expertise is to be interviewed on a broadcast-quality morning talk show. Here in Las Vegas, you see it all the time.

So, for Lathe, we set out to create the same thing.

For the shoot, we developed a show which features an in-studio host interviewing a guest in a remote location. Lathe would be that guest. For this short video to look authentic, we needed five distinct elements:

  1. A nice ‘Morning Show’ opening video.
    We used the video to set the tone for the show. Bubbly, upbeat, fun.

  2. An in studio host on a well-appointed set.
    Using one of our customized virtual sets, we created a environment that featured the Las Vegas sign, a monitor behind the host with the show logo, and real-time lower thirds.

  3. Our guest in a remote location.
    We wanted to create the feeling of a network show by being able to visit remotely with “Lathe, who is visiting us from his radio show, Real Estate Rescue, LIVE”.

  4. Picture in picture capabilities during the interview.
    To keep Lathe on screen as much as possible, we also took advantage of our virtual set capabilities, which included some more very cool customization.

  5. Strong call to action in closing credits
    The final video used in this step provided a clear call to action for the viewer along with some additional branding of Lathe’s radio show.

As you can see in the graphic, we were able to achieve all of our objectives. 

What you may not recognize is all of this was shot in our studio AND done as a single take.  All elements were shot and recorded live.

Pretty spiffy, huh?

Lathe has had this content approved by one of the “top 3” networks here in Vegas for placement during their broadcast schedule.

Studio Move Continues. . .

We’re about nine days into the move to our new studio.  Lot’s of activity, lots of knocking down walls, building ceilings, adding flooring and paint Paint PAINTING.

946387_10153242978969899_835450019706174359_n

Here’s a peek at how the new studio will lay out. About 3,000 square feet (roughly 3x the size of VVN 1.0), three distinct stages, two bathrooms, and of course, a “Groovy Lounge”. I hope those of you reading this will stop by once I get things set up. They’ll be a party, I’m certain.

[Read more…]

VEGAS VIDEO CO-OP, As Seen in the Las Vegas Review Journal

web1_BP-CO-OP_010_0

The folks at the Review Journal/Las Vegas Business Press just published an article today about Co-ops in Las Vegas (By involving customers, co-ops create collaborative business opportunities).  The VEGAS VIDEO CO-OP was one of the Co-ops interviewed.  Last week we had photographer Bill Hughes in the studio taking pictures of CO-OP Member Brett Grant (KSHP) and me during one of our sessions.

Pretty cool stuff!

VEGAS VIDEO CO-OP Phase One Enrollment Has Been Concluded

Business Plan

Helmuth von Moltke, a German Field Marshall during World War One, had a great quote:

“No plan of operations extends with certainty beyond the first encounter with the enemy’s main strength.”

This quote has been tweeked countless times, to include a variety when applied to business (or business plans):

“No Business Plan Survives First Contact With Customers.”

[Read more…]