Producing Videos That Sell – Tip #10: When Does Video Matter?

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If those of us at the VEGAS VIDEO CO-OP say video is important, it’s like Santa Claus saying Christmas is a good idea. It’s an expected statement from folks who are pre-disposed to such a belief. What is needed is an unbiased third party’s opinion. Like so. . .

According to Cisco, in 2013 66% of all Internet bandwidth was video. They predict that number will jump to 79% in 2018.

The reason?

Because video is important to people. And those people are your customers and prospects. Which means, video is important to you.

Why?

For all of the reasons listed in the previous “Producing Videos That Sell” tips. When done correctly, great video will human-enable your website. With a focus on authenticity and approachability, you can shorten the “getting to know you phase” of the sales cycle.  And because great sales people know it really is all about them, they use video to establish their credibility without claiming it.

Because putting these lessons to work helps you, it also helps your prospects quickly find a suitable match to their needs.

Good selling!

photo credit: striatic via photopin cc

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