Producing Videos That Sell – Tip #06: When Making Your Offer, DO NOT Focus on the Wrong Item

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If your offer was expressed as a mathematical expression, it would be:

OFFER = Delivery + Outcome

The vast majority of companies focus mostly on the delivery. . .that is, the things or activities which are delivered to a client. Your client, on the other hand, doesn’t care about the delivery.

They care about the OUTCOME.

The “ratio of importance” for the offer is 90/10, where 90% of your story should be about the outcome (or result) of working with you. 10% of you talk/video should be about how you’re going to make it happen.

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