Producing Videos That Sell – Tip #01: Claiming Your Own Credibility

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When a prospect watches your videos for the first time, you start with near-zero credibility. To try and solve that, most people begin by claiming their own credibility. We call this the “drunk guy at the party” syndrome.

You’re at a party, and a drunk guy comes up to you. He begins spewing all the things he does, and how much money he makes, and all the people he works with, and, “oh by the way here’s my card”.

What do you want to do? If you’re me, you want to run to the bar.

Guess what? Most websites and videos behave exactly like the drunk guy at the party.

Credibility must be earned. Instead of beginning your videos with some statement of self worth, recognize you bond with people on their problems, not your solution. To the extent you are able to accurately describe the issues facing your prospects, you immediately reduce the natural tendency people have to distrust, or “push back” on what you have to say.

You bond with people on their problems, not your solution.

photo credit: marchorowitz via photopin cc

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  1. […] video solves this problem. It keeps people on your website longer, allows you to properly establish your credibility, and human-enables your online presence.  This works because the very first step of the sales […]

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