VVN/VVC Activity Brief: September 27th, 2016

Vegas Video Network/Vegas Video Co-op Activity Brief for September 27th, 2016.

In today’s activity brief, we cover. . .

  • Increasing views of your video: First Frame Matters
  • G2E
  • Living in Las Vegas Podcast
  • Vegas Video Network

Streamed live on Facebook Live at 11:15am, 9/27/16.

VVN/VVC Activity Brief: 9/15/16 – Video Sales Tips #5 & #6 Plus Beta Video Example

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Vegas Video Network/Vegas Video Co-op Activity Brief for September 15, 2016.

~ Creating Videos that Help You Sell: Tips #5 and #6
~ Example of multi-shot video for onsite events

Streamed live on Facebook Live at 10:45am, 9/15/16.

What Kind of Videos Should You Create?

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As CO-OP Members will tell you, it’s easy to get excited about adding a video strategy to your online world. However, there’s more to creating video then just deciding you need to do so. The number one question we get is. . .

What Kind of Videos Can I Produce?

If you are looking for a kick-start to generate some ideas, you’ve come to the right place. Here’s list of the types of videos you can produced at the VEGAS VIDEO CO-OP:

  • Podcasts
  • Webinars
  • Distance learning
  • Promotions
  • Sales presentations
  • Company culture demonstration
  • Product/Service launch
  • Town hall meeting
  • Fan Q & A
  • Talk show
  • Reviews
  • Magic
  • Website tours
  • Seminars
  • Contests
  • Recruiting efforts
  • Testimonials
  • Employee training
  • Concerts
  • Weddings
  • Business interview
  • Talent showcase
  • Comedy
  • Music


Want to learn more? Take a moment and contact us. We’ll bring you up to speed on whether or not a video strategy makes sense for you and your business.

photo credit: E Danley (flicker)

It Shouldn’t Take Days to Create a Great Video

Single take, real-time graphic changes in monitor, no post edits. Nice job Deirdre and Nick. It shouldn’t take hours (or days) to produce a video that works for you.

Google LOVES Fresh Content

GoogleHeartsWhen you add new content to your website, it should be your goal to have it indexed by Google as soon as possible. However, YOU can’t force Google to index your new content. Instead, Google decides how often it indexes your website based upon a variety of factors, including, how often you provide new content.

For VEGAS VIDEO CO-OP Members, we teach that supplying a steady stream of fresh video content is good for business. First, it gives your customers and prospects a reason to continually return to your website. Second, if you configure your website correctly, it’ll demonstrate to Google you are a resource of fresh content that Google can rely upon. As Google’s indexing algorithm becomes more and more convinced of this, it’ll reduce the amount of time between when you publish new content and Google’s indexing of that same content.

This Stuff Works

For example: The Vegas Video Network has been producing fresh content on a daily/weekly basis since 2010. As a result, when we post a new episode, it’s not uncommon for Google to index that new episode within a MINUTE of its availability. As a result, we’ve increased the probability of engagement with possible prospects/new fans as quickly as is possible.

How can you tell how quickly Google is indexing your content? Here’s how:

1. Do a search for the title of a blog post, video post, article, page, whatever. Next to the Google result, there will be a little arrow. Click it to show the "cached" option. Follow the link.

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2. At the top of the page, you’ll see when Google indexed the page.

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3. Compare it to the date/time you created the page/post/video.

GoogleSearchWP

As you can see, I posted this new Living in Las Vegas episode on October 21, 2015 at 8:09AM PDT. Google indexed it on October 21, 2015 at 15:10:59 GMT. There is a seven hour difference between PDT and GMT which means that within ONE MINUTE, Google had indexed and made this content available via Google’s search engine.

Very, very cool.

If you’d like to start improving Google’s indexing of your content, get in contact with us. There’s a lot of cool things we’ll talk about!

Is Video *Really* Important to Your Business?

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Is video important to your business?

Of course, I’m a video guy. So if I say video is important, it’s like Santa saying “I think this Christmas thing might really take off”.

However, if you recognize 66% of all Internet bandwidth was video in 2013, it’s clear video is important to people.

So, how about *this* question: Is video important to Google?

Given the company owns YouTube (the #2 search engine in the world), the obvious answer is yes. But how can that affect you and your business?

The Vegas Video Network is a good example.

3 hours ago, I posted our latest Living in Las Vegas Podcast episode. In the title, I included the phrase “Betting Advice for March Madness”.

The episode was indexed by Google within minutes. (I can explain why for those interested.) A Google search of “Betting Advice for March Madness” lists our YouTube page for this episode on Page ONE.

This happened within HOURS of posting this content. Very impressive stuff. ESPECIALLY if you recognize that a company’s online goal is not to be found by people who already know who you are, but by people who are looking for a solution to their problem.

Online video, when done correctly, helps a great deal in this matter.

Howard Stern Does This Every Day, Should You Do It As Well?

Radio Station Stage #3 at Vegas Video Co-Op. Las Vegas Video Production.

It can be a challenge, when in a broadcast interview setting, to get a guest to open up. They are often nervous with all the lights and cameras pointing at them.  This is an issue that we’ve seen time and time again.  And, it’s a problem we solve.

[Read more…]

Producing Videos That Sell – Tip #10: When Does Video Matter?

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If those of us at the VEGAS VIDEO CO-OP say video is important, it’s like Santa Claus saying Christmas is a good idea. It’s an expected statement from folks who are pre-disposed to such a belief. What is needed is an unbiased third party’s opinion. Like so. . .

According to Cisco, in 2013 66% of all Internet bandwidth was video. They predict that number will jump to 79% in 2018.

The reason?

Because video is important to people. And those people are your customers and prospects. Which means, video is important to you.

Why?

For all of the reasons listed in the previous “Producing Videos That Sell” tips. When done correctly, great video will human-enable your website. With a focus on authenticity and approachability, you can shorten the “getting to know you phase” of the sales cycle.  And because great sales people know it really is all about them, they use video to establish their credibility without claiming it.

Because putting these lessons to work helps you, it also helps your prospects quickly find a suitable match to their needs.

Good selling!

photo credit: striatic via photopin cc

Producing Videos That Sell – Tip #09: Search Engines LOVE Video

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Guess who owns YouTube, the #2 search engine in the world? Google, the #1 search engine in the world.

That explains why it is common to see YouTube videos at the top of search results. Google loves video and clearly gives video content priority over other results. By creating strong video content, and placing it online in the most effective search engine optimized ways, you separate yourself from the competitive herd and increase the probability of engagement.

photo credit: chase_elliott via photopin cc

Producing Videos That Sell – Tip #08: Websites Increase Your Sales Cycle, Video (can) Shorten It

Las Vegas Video Production - Vegas Video Co-Op

I want you to think back for a second. Before there were websites, how did somebody learn about a business? More often than not, they picked up the phone and spoke directly to a person who was taught about who they were, what they did, and the problems they solved. Today, because of websites, a person never has to speak to anybody when deciding whether a company makes their short list.

As a result, your website acts like a brick wall with a bunch of “flyers” pasted on it. Because everybody thinks they’re smart, this explains why the average amount of time somebody spends on a website is one minute. This, in turn, increases the sales cycle versus being able to simply speak to a prospect.

Great video solves this problem. It keeps people on your website longer, allows you to properly establish your credibility, and human-enables your online presence.  This works because the very first step of the sales process, regardless of what methodology you use, is the getting to know you phase.

Competition is fierce. For a non-commodity product or service, I have to like you before I buy from you and your company.  Video, when done correctly, shrinks the sales cycle by satisfying the getting to know you phase. Additionally, if done correctly, your video will also create curiosity. A curious prospect will engage. A non-curious prospect. . .not so much.

photo credit: hjl via photopin cc